Alexa has its own language?

Introducing the Alexa Presentation Language

 
We're excited to announce a preview of the Alexa Presentation Language (APL), a new design language and tools that make it easy to create visually rich Alexa skills for tens of millions of Alexa devices with screens. With APL, you can build interactive voice experiences that include graphics, images, slideshows, and video. You can also customize the experience for different device types. Apply to participate in the APL developer preview today.